As recently as ten years ago, many had not realised the need for gender-specific ministries. Today, most Adventists know of, are involved in, or support a gender-based ministry, with women's ministry at the helm. However, the men's ministry director also fulfils an important role in the church, as he works to encourage, direct, and nurture men who serve as brothers, husbands, fathers, and ministry leaders. The director is responsible for organising, planning, and directing programs that meet the unique emotional and spiritual needs of the men of the church.

Men's ministry has often been dogged by big screen television and the Super Bowl stereotype. It is your duty to lead the men of your church, as well as their families and the church in general, to a new understanding. The men in your church need to move away from men's ministry meetings better equipped to serve the church, their families, and one another. "Because you have been called to live in freedom, not freedom to indulge your sinful nature, but freedom to serve one another in love" (Galatians 5:13, New Living Translation).